Comparison
Account Finder vs Outfield, for beverage-alcohol field sales
Outfield is a field-sales CRM purpose-built for breweries, wineries and distilleries — GPS visit tracking, shelf-placement compliance and route optimization for on-premise and off-premise accounts a rep already calls on. Account Finder solves the step before any of that: which accounts and distributors in a territory are worth putting on the route at all.
Running the route vs. building it
Outfield's own brewery sales CRM page describes account management, visit tracking, deal management and shelf-placement monitoring — a day-to-day operating system for a rep who already knows which on-premise and off-premise accounts to visit. Account Finder answers the question that has to be settled first: which accounts, in this territory, actually fit your brand, and which distributors in this state are licensed to carry you. Outfield also layers on top of Salesforce, HubSpot and similar CRMs rather than replacing them — its job is execution on an account list, not building one.
What each one is actually built to do
| Account Finder | Outfield | |
|---|---|---|
| Core job | Finds and ranks new retail/on-premise accounts and licensed distributors | Tracks visits, shelf placement and deals at accounts already on the route |
| Account source | TTB permits, state ABC licence data, Google/OSM location data and other public sources | Your existing account list, imported or entered manually |
| Core mechanic | Territory or state search, ranked by brand fit | GPS check-ins, route optimization, visit logging |
| Integrates with | Google Sheets, HubSpot, Pipedrive (native pull); CSV/XLSX export | Layers onto Salesforce, HubSpot, Zoho, NetSuite; integrates with Ekos |
| Named use case | Wine & spirits (founding vertical); five other industries | Breweries, wineries and distilleries specifically |
| Pricing | $59/month, self-serve, 7-day free trial | Not published — 30-day trial offered, plan pricing on request |
Multi-source discovery, ranked against your brand
Account Finder runs a dozen independent data layers over your territory at once — licence and permit registries, live location data, municipal open data, federal business records, proprietary curated trade data — a mix of public records and our own research — reconciles them into one row per real business, scores every account against your brand profile, and writes a call opener for the ones worth your week. See the full pipeline.
Distributor search by state
Account Finder's distributor search reads federal TTB permit records and state ABC licence data directly. Pick a state and get the wholesalers and brokers actually licensed there, ranked for fit against your brand.
Where the route comes from
Outfield optimizes the route you already have. Account Finder decides which accounts belong on it — the step that has to happen before a rep sets a pin.
Three-tier literacy
Control states (MS, NH, PA, UT, WY) are flagged automatically, because in those states the state itself is the wholesaler — a distinction that matters when you're deciding whether to pitch a distributor or pursue a state listing instead.
Often both, one after the other
If your reps already have an account list and the problem is visit discipline, shelf compliance and deal tracking on the road, Outfield is built for exactly that, and it plugs into most CRMs you'd already run. If the problem is that the list is thin — entering a new state, opening a new territory, or simply not knowing which of the venues in a market fit your brand — that is what Account Finder is built for. The two are naturally sequential: Account Finder finds and ranks the accounts, Outfield runs the visits once they're on the route. Seven days on your own territory will settle it faster than any comparison page. If you want to talk it through first, get in touch.
Build the route before you optimize it
Plans start at $59/month with a 7-day free trial — cancel any time before day 7.